Are you really a writer if you don’t write?

The question, swirling wildly in the content marketing abyss, posed an intriguing dilemma. In answer, we launched a local magazine to test that our SEO-optimized content strategies worked, to keep our writing skills sharp and really, to have a little fun. (OK, covering Vans U.S. Open of Surfing was a whole lot of fun.)

Peruse the pages of West Oceanfront, a Newport Beach lifestyle publication, at